Saturday, 15 June 2013

IDENTIFYING MILESTON IS WHAT WE DO BEST

 THE PR BEHIND SOPHIES'WORLD

 
 
Miss Rohini Jay CEO. PR  and HIV advocate at Sophie's World 0800 Is Not A Cure
 
 
Identifying milestones is what we do well. It is the work many do not get to see that allows one to create another. As the author and founder of Sophie's world I would like to share the relationship and places that exist within my organisation. To insure SOPHIE'S WORLD JOURNEYS OF THE LOST SOUL  reach our organisation goals, I introduce the face that made all this happen.

Miss Rohini Jay is the public relations officer for our organisation, There was a place and time that I can only share with my daughter in mind. Wellington, a ;place where we eat, talk, outing, sports and work. Beside talking about family mater ,  our environment was quite loved and served the purpose of times.  We did not forget where we where coming from. We had moved here to reflect on all the things that had affect our family. So going back to Auckland was always spoken, We were going to come back to Auckland and live like everyone else. We had day dream about thinking big in business sense and stitching ends in our personal and family lives.
 Wellington was open to all but we thought it was a heaven and made the most of it. Fashion glamour music events all that. Meanwhile miss Rohini's son was in his first grade at school. I got to be part of all this but more was coming.

 In 2012 I publish my memoir SOPHIE'S WORLD JOURNEYS OF THE LOST SOUL. I did not know the best way to live is with someone who know you and your desires so well. Even better it is my daughter and she took her skills to the highest level to see that, the book release was a success that was accompanied by what she already knew was the purpose of her mother's story. She  promoted SOPHIE'S WORLD JOURNEYS OF THE LOST SOUL  prelude to SOPHIE'S WORLD 0800 IS NOT A CURE  the HIV/AIDS education through awareness  organisation.

 With her experience she create an explosion of exposure. Helping her mother to (come out of the closet). But it wasn't all she saw her mother celebrating , INTERNATIONAL AIDS DAY for the first time. BIG GAY OUT, PRIDE PARADE all this in a matter of less than a year to date. Miss Jay has been the force behind her mother's campaign. Her professional saw Sophie in VERVE MAGAZINE, TV NZ GOOD MORNING SHOW, EXPRESS MAGAZINE, NEW IDEA, CENTRAL LEADER, STUFF.CO.NZ and HER Magazine. She has been the PR behind the community engagement Sophie takes on.

This week Ms Rohini Jay commenced her duties as an HIV advocate and supporter, when her mother attend to her health education in schools.

In our family it is a milestone
 




 
Above: Miss Jay. Sophie Jayawardene and her son Kingston while living in Wellington 2009